Cincy Reporter

Hamilton County spent $25,594,343 on men's collegiate football teams in 2023, an increase of 6.3% over the previous year, according to the U.S. Department of Education.

This translates to roughly 22.5% of all spending for sports teams at the three universities in the county during the 2023 season.

The average sports expenses at Hamilton County have grown 180.9% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$25,594,343	22.5%
2022	$24,075,354	23.5%
2021	$16,322,294	22.2%
2020	$16,188,619	19.9%
2019	$15,420,697	19.3%